Francesco Marcantoni

Always a forward looker, I envisioned Augmented Reality (AR) and Virtual Reality (VR) as the next big technology revolution more than 13 years ago. I co-founded my first company "Net Style" in 2001 when I was just 23 with the mission of democratizing the use of the web as a business tool, developing a website CMS 2 years before the first Wordpress release. In 2007 I understood that e-commerce would be booming soon and with this in mind I co-founded "Esimple" to bring to the market Virtuy.com, world's first 3D market place, using real time web based technologies. Just a couple of years later we offered our first AR mobile solution which was a strong milestone for a new business model of the company. Since then we offered AR and VR solutions for many different industries and international brands. Bringing my experience about AR, in 2018 I founded Livemote, a solution for field service that accelerate collaboration between workers by enabling the exchange of information in real time through live AR configuration. In 2020 Esimple was acquired by New Changer Group, leader in engineered Geo-ICT services and Fiber Optics network developnment and I become Group R&D responsible bringing AR and VR tecnhologies to the Gis world. I define myself a digital enabler; I always try to promote synergies with other people and companies to imagine the best way to solve the problems and increase the ROI of my customers.