Digi2market

The project addresses three challenges in peripheral regions: isolation of enterprises and small markets, communication difficulties, and lack of economic diversity. Digi2Market is an innovative project that seeks to provide an integrated solution to enable SMEs in the Northern Periphery and Arctic to develop new markets. The project will increase the capacity of SMEs to market their goods and services (Development of A Marketing ToolKit). It will create a digital pathway for SMEs to enter new markets via the Digital CIty and the Network of Digital Hubs. The goal is to help small and medium sized enterprises (SMEs) in rural areas increase their market share. The project involves around immersive technologies; 360 degree videos, virtual reality and augmented reality and how this technology can be used in digital marketing. Our aim is to increase the knowledge about immersive technology amongst SMEs, develop a marketing toolkit, build a digital city and create a green business framework. Immersive technology is about the brand and the story the companies are trying to communicate to the customers and how that fits with the overall marketing plan. Immersive technology offers customers the chance to try out a product or a service before they buy. Target groups for the project are following: local public authority regional public authority sectoral agency Higher education and research SMEs Business support organisations