“Six Reasons Why Virtual Reality Is a Game-Changing Computing and Communication Platform for Organizations”
New VR research published in the Communications of the ACM magazine
Why should companies be interested in VR? What are its unique benefits and how should companies proceed in adopting and developing their VR solutions? New article by Tampere University researchers (and VAM Realities partners) Osku Torro, Henri Jalo and Henri Pirkkalainen (“Six Reasons Why Virtual Reality Is a Game-Changing Computing and Communication Platform for Organizations”) aims to answer these questions. The article was published in the October issue of the more practitioner-focused Communications of the ACM magazine, which is widely considered to be one of the premier outlets in the information systems field.
You can download and read the complete article for free here (open access, feel free to share!):
https://dl.acm.org/doi/pdf/10.1145/3440868
Based on contemporary research and practice-driven insights, the article provides six reasons why VR is a fundamentally unique and transformative computing and communication platform that extends the ways organizations use, process, and communicate information. The article outlines how VR is critical for organizations based on the following points:
(1) VR enables enriching organizational data and information
(2) VR enables immersive workflows and training
(3) VR can increase the synergies of emerging technologies and organizational information systems
(4) every communication process can be simulated in VR
(5) the potential of VR in transforming group dynamics, and
(6) how AI agents can be embedded into VR as organizational actors
Potential organizational benefits related to each of these six points as well as key actions organizations need to take to reach these benefits are also synthesized at the end of the article in two concise tables. Organizations can use these as guidelines in developing their VR capabilities and solutions. This article can also act as a starting point for recognizing what digital assets, interactions, and communication processes reap the most benefits from VR in the organizational context.
You can find more information about the article here:
https://dl.acm.org/doi/10.1145/3440868
